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Girl on the Roof in the News
We typically focus on shouting our client's messages, but here are a few recent press mentions and accolades for GotR.


Building a Brand (case study)
REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research...

Audience-Driven Strategies (case study)
Hatch Early Learning is an education technology company based in Winston-Salem, North Carolina that seeks to close the achievement gap...


Google Ads Success Story (case study)
Dissertation coach Jessica Parker of Dissertation by Design approached Girl on the Roof to help her brand and market her business. At...


From Strategy to Execution (case study)
Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a...


The Order of Marketing
I was speaking with a client a few weeks ago about the appropriate order for developing and implementing a marketing plan. To me, this is co


Audience + Strategy Development (case study)
Fresh off our success with neighboring Oak Ridge, Girl on the Roof was hired by the Town of Farragut, Tennessee to assist with the...

Asset-Based Branding (case study)
Girl on the Roof was hired by Oak Ridge Convention and Visitors Bureau (now called Explore Oak Ridge) to assist the City of Oak Ridge,...


Perception is Reality
We’ve all heard the old adage that “perception is reality” (whether that perception is accurate or not). In order for your organization...


Brand Audit
Out of college, I worked for the Andrew Jergens Company. I rose through the ranks quickly to oversee claims substantiation...


First Things First
We have long shouted from the rooftops about the importance of positioning statements as the foundation for all marketing initiatives....


Dark Side of the Lorax
A new semester began this week at Johnson University, where I resumed my role as the professor for a Marketing and PR class. I went into...


Touchpoints
The term “touchpoints” has been used in marketing for a long time. But the concept of it is still lost on some people. Every interface...
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