top of page


Building a Brand (case study)
REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research...

Customized Website Development (case study)
Declared by The New York Times as “America’s Quintessential American Ballerina,” Susan Jaffe was a principal dancer of American Ballet...


Designed for Storytelling (case study)
Imprints Cares is a Winston-Salem nonprofit striving to close the achievement gap. This organization takes a holistic approach to...


Branding + Communications (case study)
In 2020 (and continuing through 2021), Girl on the Roof was contracted by the White House Initiative on Historically Black Colleges and...

All Things Design (case study)
After securing a contract with the General Services Administration, Girl on the Roof was hired by the United States Department of...

Audience-Driven Strategies (case study)
Hatch Early Learning is an education technology company based in Winston-Salem, North Carolina that seeks to close the achievement gap...


Google Ads Success Story (case study)
Dissertation coach Jessica Parker of Dissertation by Design approached Girl on the Roof to help her brand and market her business. At...


From Strategy to Execution (case study)
Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a...


A Market Research Case Study
As part of a project for the Tennessee Aging and Disability Resource Center, a division of the State of Tennessee Commission on Aging and...


Audience + Strategy Development (case study)
Fresh off our success with neighboring Oak Ridge, Girl on the Roof was hired by the Town of Farragut, Tennessee to assist with the...

Asset-Based Branding (case study)
Girl on the Roof was hired by Oak Ridge Convention and Visitors Bureau (now called Explore Oak Ridge) to assist the City of Oak Ridge,...
bottom of page