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Girl on the Roof in the News
We typically focus on shouting our client's messages, but here are a few recent press mentions and accolades for GotR.


Face the Wind
My husband was raised in Dayton, Ohio, the birthplace of aviation pioneers Orville and Wilbur Wright. His dad, like the dads of many of...


Building a Brand (case study)
REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research...

Customized Website Development (case study)
Declared by The New York Times as “America’s Quintessential American Ballerina,” Susan Jaffe was a principal dancer of American Ballet...


Designed for Storytelling (case study)
Imprints Cares is a Winston-Salem nonprofit striving to close the achievement gap. This organization takes a holistic approach to...


Branding + Communications (case study)
In 2020 (and continuing through 2021), Girl on the Roof was contracted by the White House Initiative on Historically Black Colleges and...

All Things Design (case study)
After securing a contract with the General Services Administration, Girl on the Roof was hired by the United States Department of...

Audience-Driven Strategies (case study)
Hatch Early Learning is an education technology company based in Winston-Salem, North Carolina that seeks to close the achievement gap...


Google Ads Success Story (case study)
Dissertation coach Jessica Parker of Dissertation by Design approached Girl on the Roof to help her brand and market her business. At...


Ours Goes to 11
When I ponder the notion that Girl on the Roof has been around for eleven years, my first thought is the amp scene from the cult classic fil


From Strategy to Execution (case study)
Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a...


Our Stand on Equality & Justice
Girl on the Roof was founded upon the principle that some messages are worth shouting. Although we believe this is a time to listen and


The Order of Marketing
I was speaking with a client a few weeks ago about the appropriate order for developing and implementing a marketing plan. To me, this is co


A Market Research Case Study
As part of a project for the Tennessee Aging and Disability Resource Center, a division of the State of Tennessee Commission on Aging and...


Asset Mapping + Strategy Development (case study)
The North Carolina Department of Natural and Cultural Resources contracted with Girl on the Roof to conduct a Heritage, Outdoor...


Audience + Strategy Development (case study)
Fresh off our success with neighboring Oak Ridge, Girl on the Roof was hired by the Town of Farragut, Tennessee to assist with the...

Asset-Based Branding (case study)
Girl on the Roof was hired by Oak Ridge Convention and Visitors Bureau (now called Explore Oak Ridge) to assist the City of Oak Ridge,...


Interview with the Founder
There is no question that Girl on the Roof has taken on the personality of its founder and Chief Marketing Strategist, Carol Reeve. So we...


Building a Seaworthy Organization
I was sailing before I was born. Even nine months pregnant, my mother was crewing for my dad aboard a Pintail. Just weeks after my birth, my


Audience Personas
Determining your target audience is critical to your marketing success. And that determination is about a lot more than just a label of...
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