When The Restoration House was ready to launch a capital campaign for The Village, Girl on the Roof was hired to assist with the visual branding of the organization and the development of a new website to support the capital campaign.
Step 1: Visual Branding
GotR started with a subtle but much needed logo refresh, making it more professional and reproducible while still preserving the organization’s existing brand equity following the Extreme Makeover exposure. To support the logo, ensure consistent usage, and provide a broader identity package for the organization, Girl on the Roof developed a graphic standards guide with a full color palette, font family recommendations, and a collection of icons and flourishes that could be used as design elements in their materials. Several branded PowerPoint templates were also provided.
Step 2: Website for Donor Development
GotR developed the strategy for constructing a website with built-in donation capabilities that would appeal to donors of all levels and encourage giving to honor others. GotR developed the strategy, conducted all the necessary research, and featured the “giving matrix” as a primary element on the home page of the website.
Step 3: Social Media Strategy Development
GotR went one step further to support the “giving matrix” on the website by developing a detailed social media strategy that identified and prioritized the creation and scheduling of social media content, by outlet, into six categories: information (15%), inspiration (30%), education (15%), appreciation (10%), solicitation (20%), and invitation/events (10%).
The social media strategy provided sample graphics, statistics, and other content under each category as well as a weekly schedule including post frequency, times, and content recommendations appropriate for each social media outlet.
The Restoration House attributes more than $90,400 in revenue (and growing) to the website constructed by Girl on the Roof. This amounts to a return on investment of 1800%.