casestudycri

About the Client

Centerstone Research Institute (CRI) is a nonprofit organization which exists to improve the quality and effectiveness of care for individuals and families facing behavioral health disorders. Research shows an alarming 13–17 year delay between significant treatment breakthroughs and the standard use of those treatments in clinical settings. This means that a young person diagnosed with depression may have to suffer for 15 years before receiving a life-saving treatment already known today. CRI aims to bridge this gap between science and service, so the 33 million Americans seeking help for behavioral health disorders receive the most effective care without delay.

Project Summary

Centerstone Research Institute contracted Girl on the Roof to assist them with positioning, a new website and the launch of a social media campaign. Here are some highlights:

  • After the launch of the social media campaign began, CRI’s website traffic tripled.
  • In the first two weeks of the campaign, Twitter followers doubled.
  • In the first two weeks of the campaign, the “reach” of the CRI Facebook page went from 14 people reached per week to over 29,000 people reached at the peak of the campaign.

Services Provided

  • Positioning
  • Marketing Plan
  • Web Design
  • Copywriting
  • Search Engine Optimization
  • Social Media Strategy
  • Social Media Execution
  • Graphic Design
  • Shouting from Rooftops

“The team at Girl on the Roof did a fantastic job at not only consulting my company through a variety of stages to develop the marketing strategy, they educated all of us along the way. I credit Girl on the Roof with our ongoing successful work because they went well beyond what I’ve seen marketing/advertising agencies typically do. I’ve worked with a number of freelancers and agencies and never met one that would actually share their resources with me. Girl on the Roof freely shared resources and took us deep within their decision making model about why they would choose one direction over a different one. I would recommend them to any organization that requires hands-on expertise and a desire to work with a passionate/committed group of people.”
Trenay L. Bynum
Research Communications Manager, Centerstone Research Institute