Case Studies

Case Study RAFRandom Acts of Flowers
A Case Study in Building a Network of Websites
Random Acts of Flowers approached Girl on the Roof to create a beautiful new network of five websites that would help to position Random Acts of Flowers as a growing national nonprofit. Learn More.



Case Study Homes of LoveHomes of Love
A Case Study in Logo Design
Homes of Love approached Girl on the Roof for a logo redesign. They wanted a simpler, more modern logo while preserving the child-like feel of their original logo which was drawn by their four-year-old daughter. Learn More.



Case Study Brown and RobertoThe Lawyers of Brown and Roberto
A Case Study in Responsive Website Design
In the Spring of 2014, Brown and Roberto approached Girl on the Roof asking for help with a website that had been designed by another firm. The website worked adequately well on desktop computers, but on mobile devices such as smartphones and tablets, the website had serious design issues and was almost impossible to navigate. Learn More.


casestudytrhThe Restoration House of East Tennessee
A Case Study in Donor Development
When The Restoration House was ready to launch a capital campaign for The Village, Girl on the Roof was hired to assist with the visual branding of the organization and the development of a new website to support the capital campaign. Learn More.


casestudyjuflJohnson University / Florida Christian College Merger
A Case Study in Branding and PR
After losing their accreditation status due to financial problems, Florida Christian College approached Johnson University requesting a buy-out. After careful consideration and value assessment, Johnson agreed to pursue the acquisition and paid off the existing debt of FCC. The merger-acquisition was approved by accrediting bodies and was officially announced on July 1, 2013. Johnson approached Girl on the Roof only three weeks before the accrediting bodies were scheduled to approve the merger. Learn More.

crismallCenterstone Research Institute
A Case Study in Social Media Strategy and Execution
Centerstone Research Institute contracted Girl on the Roof to assist them with positioning, a new website and the launch of a social media campaign. After the launch of the social media campaign began, CRI’s website traffic tripled. Learn More.


jamesrichsmallJames Rich TaeKwonDo
A Case Study in Search Engine Optimization and Social Media
James Rich TaeKwonDo hired Girl on the Roof after realizing that their website was basically invisible to search engines. They were seeking front page placement on Google for several key search terms. Girl on the Roof was hired to optimize their website for Google which would increase web traffic and ultimately increase student enrollment. Learn More.


casestudyemheThe Restoration House and Extreme Makeover: Home Edition
A Case Study in PR
Daniel and Mandy Watson, co-founders of The Restoration House, were nominated and selected as finalists for ABC’s Extreme Makeover: Home Edition. In preparation for the announcement of the winner, Carol Reeve (as board member and chairperson of the TRH Marketing committee) led a team including the Watsons, other staff, and volunteers through the development of objectives and a response plan in the event the Watsons were selected as the winners. Learn More.


casestudyju2Johnson University
A Case Study in Search Engine Optimization
Johnson University’s Degree Completion Program contracted Girl on the Roof to update their web content and to improve their SEO. After Girl on the Roof completed this project, page views and unique visitors doubled over a six month period. Learn More.